The expensive part of selling software
ISN'T THE DEMO
It's everything that happens before it. Sourcing, chasing, qualifying, and discovering that half your pipeline was never a fit. That is where your sales budget actually goes.
See how Leap send you demo-ready dealsWhat an SDR really costs you
An SDR costs the same whether they deliver or not. Salary, on-costs, tooling and management land every month, regardless of what closes.
An SDR costs the same whether they deliver or not. Salary, on-costs, tooling and management land every month, regardless of what closes.
A large share of that spend goes on prospects who were never going to buy. Wrong size, wrong problem, no budget, no timeline. You only find that out after the time has been spent.
You are not short of leads. You are short of qualified ones.
Any vendor can generate volume. Very few can generate demand that is genuinely matched, where the buyer understands their own requirements and has actively chosen to see you.
That is a different thing entirely, and it is the part your SDR spends most of their time trying to reach.
How Leap Library changes the maths
Run your own numbers
conversion rates and deal values, and see what qualified demand is really costing you today.
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Leap Library ROI calculator
The real cost of qualified demand
Compare running an SDR to source and qualify your pipeline against Leap Library's success-based model. Built on your numbers, not ours. An SDR costs the same whether you win or lose. Leap Library is a small fixed fee plus a fee only when you win.
Your numbers
Adjust anything. Everything recalculates as you type.
Your SDR motion
Demand and deal value
Cost per closed deal
Cost per closed deal
What it costs to source and qualify each deal you win. Lower is better.
Closed deals per year
From the same target of demo-ready opportunities, Leap leads convert higher because they arrive qualified and matched.
Total cost as a share of year one ARR won
Your all-in acquisition cost against the new revenue it brings in. Lower is better.
470K+ vendor comparisons. 1,000+ businesses across 47 countries. Pay per win.
If the maths stacks up, let's talk
The model above uses your numbers, not ours. The next question is a simpler one: what does your pipeline look like when the discovery is already done and the buyer has asked to see you?
Twenty minutes is usually enough to work out whether that is worth having.